Business cases

ADOPT A BUSINESS MODEL ALIGNED WITH PURPOSE AND RAISE CAPITAL

Example: An innovative mobility provider struggled to find investors for the French market due to high clients prices and a focus on product robustness.

We shifted their strategy to emphasize "a way of life," resonating with French sensibilities. By pivoting business model from sales to usage, they offered immersive tourist tours in Paris and rentals, setting the stage for future sales. This new approach attracted funding from three private equity firms, positioning the company as a leader in urban mobility and leisure across several French cities.

ADOPT A BUSINESS MODEL ALIGNED WITH PURPOSE AND RAISE CAPITAL

SCALING UP AND INTERNATIONAL EXPANSION THROUGH THE ESSENCE OF PURPOSE

By articulating the essence of purpose and embedding it at the core of every action, an incubator unleashed transformative potential. This shared essence aligned efforts, empowering the leader to catalyze opportunities in Africa.

The outcome: strengthened leadership, heightened engagement, and unlocked funding, propelling the global expansion of the incubator, ensuring lasting impact and amplified mission outreach.

REVIVAL OF A COMPANY: EMERGING FROM CRISIS AND FOCUS ON MISSION

An ethical craftsmanship company was weakened by COVID and internal conflicts.

While returning to the company's origins, we laid down its essence. By simultaneously measuring financial and purpose indicators, the leader reaffirmed her legitimacy, refocused her team and strategy around this powerful and shared purpose.

The company gradually regains its influence, placing the customer’s ethical and natural experience at its core. It embodies a vision of sustainability and deep connection with nature in a changing world.

REVIVAL OF A COMPANY: EMERGING FROM CRISIS AND FOCUS ON MISSION

UNVEILING THE UNIQUENESS: WRITING AND EMBODYING ORGANISATION’S PURPOSE

In the search for funding to pass a growth threshold, a mission-driven startup seeks to strenghten its brand by defining its mission and unique value proposition.

We explored the visible and invisible links connecting the intrinsic motivations of employees and leaders around a common goal, understanding them and highlighting their alignment. By linking its own mission to three of the United Nations Sustainable Development Goals, the company established a global footprint.

New mission indicators have been put in place, partnership charters have been reviewed and links have been strengthened with the majority shareholder—a fellow mission-driven entity.

This narrative paves the way for sustainable growth and impactful partnerships.

Clients & Business Cases

Business cases